Care FREE Brand Identity
Care FREE Brand Identity
Embedded Files
Non-Profit Organization
Care Free is a non-profit organization based out of Eastern Passage, Nova Scotia. Their work focuses on distributing completely free donated clothes and household items to the local community, through a two-day event they hold around every 3-6 months.
They approached me about creating a cohesive brand identity going forward, as they expected more volunteers as well as more people coming to events.
The original concept for this group started of a now-closed daycare, Happy Bee Daycare. The owner of the daycare collected donated clothes and gave them back to people in the community, completely free. The colours of the bright yellow and black hint at the closed daycare, as well as the extra asset bee vector.
Logo Variations
Logo Variations
Primary
Primary
Secondary
Secondary
Stacked
Stacked
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